look our shop!

Mago Biribago was founded in 2007 by Anna Carla and Daniele Contino, who managed to convince his father Carlo, who, having a wealth of experience accumulated over twenty years of working in the industry already holds other shops sales in retail and wholesale with offices in Campania and Lazio, eventually opened a selling point for toy distribution in Tuscany.
The name “Mago Biribago” came into being from the imagination of Massimo Peretti and Sergio Neri, two teachers of the elementary school “G.B.Del Puglia” in Figline Valdarno (FI), whom I thank very much for the availability accorded to me in the project and design of the wizard.
Our site was created to present to a wider audience a small overview of our commitment and some of the selected objects that Mago Biribago offers.
Our vocation is to open children’s eyes to the world around them, stimulating their imagination, developing the senses, arousing joy. Nothing is left to chance or to strends; a great respect of intelligence, creativity, sensitivity; each object is selected by taking into account the degree of playability of materials and safety.
Choosing a toy is a big responsibility for parents and for educators and Mago Biribago works enthusiastically and professionally to find the best and most important products through carefully selecting toys on both the domestic and foreign market, continuously attending main trade fairs in Europe and around the world, such as the International Toy Fair in Nuremberg, the Salon Internationale de Paris, on the Toy Fair in Milan and Bologna and the American International Toy Fair in New York.
To ensure maximum rigour and expertise in identifying of the interests and needs corresponding to the different developmental stages of children and girls, the Mago Biribago draws on the advice of a professional in the field of psychology, Dr. Erika Maffei.
To offer a child great variety of sensory stimuli, to make them feel the complexity of the physical reality, to provide positive emotions and arouse respect and affection, are carefully researched and proposed industrial and artisanal wooden toys and fabric, together with the most innovative and safe plastics. Few are automatisms, there is a lot of intervention that the child can develop; it comes to toys to grow together, that last, that are suitable for curiosity and changing uses over time. Toys to be used alone, but which allow the curious to discover the great skills that children have.
Each product has been chosen taking into account the specific aspects of learning that aims to stimulate and its recreational potential. You will find items designed to enhance coordination and manual dexterity skills, such as puzzles and all those games that involve activities such as tying up, threading and sliding, indispensable exercises for the child to become autonomous in everyday actions.
For the development of the ability to listen, speak, read and write, you can choose from beautiful puppets and dolls, bingo, memory games and companies, etc …
It is important to stimulate the child’s memory processes, imagination, problem-solving skills; There are games that stimulate thinking, understanding, learning, remembering, by the different types of buildings, to board games and why not … magic games.
When choosing a toy we always verify that they meet the criteria that we have set ourselves: they are educational, interactive, creative, original, fun, built with all the standards for the safety of the child. The continuous search for toys with these features led us recently to be part of a German group European leader in terms of assortment and quality

Opening Hours

Monday

09:00 - 13:00 / 16:00-20:00

Tuesday

09:00 - 13:00 / 16:00-20:00

Wednesday

09:00 - 13:00 / 16:00-20:00

Thursday

09:00 - 13:00 / 16:00-20:00

Friday

09:00 - 13:00 / 16:00-20:00

Saturday

09:00 - 13:00 / 16:00-20:00

Sunday

Closed

Contact Owner